58 May 2015 - Business View Caribbean
to differentiate the existing entity from its product-
specific past as a single-commodity company trading
only in bananas from the Windward Islands. The new
name, Cornibert said, represented a real change in di-
rection to a diversified supply base and a diversified
product base, i.e. having more suppliers and a wider
range of products.
“The core business was stagnating and when we
looked at the road ahead we thought that there was
not much scope for growth in that industry,” he said.
“However, we wanted to stay within the agricultural
sector because that is where our ethos lies, and we
are still essentially a company that is based within the
agricultural sector. Therefore, we wanted to diversify
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