Business View Caribbean | May 2016

48 May 2016 - Business View Caribbean Business View Caribbean - May 2016 49 the rest of the world, must flow through the Cincinnati and Miami hubs. And massive upgrades have been done in those facilities to make them more efficient. We’ve also added new aircraft around the world. So, DHL is always looking for ways to make what we call the ‘Big Yellow Machine’ move much more efficiently.” “And what’s good about DHL is that we ‘think global, act local,’” he adds. “So, what the global organization is doing, we mirror in our medium and long-term strat- egies. Specifically, in Jamaica, we have followed our parent company’s go-green initiative. In fact, we’re the only building in New Kingston (the city’s fast-growing commercial district) right now with the entire roof, solar. We’ve been able to cut 60-65 percent of our utility bill, by adding solar technology. And our entire building at our main office uses LED lights. What’s planned is for us to expand this throughout the rest of our locations – at the airports, in Montego Bay – and actually to start selling some of this clean energy to the JPS (the Jamaica Public Service Company) via net billing. With all of that in place, we actually expect that we should start to see much more cost savings.” James says that the company is also intent on growing its market share with more innovative servic- es, such as its recently-launched “Express Easy.” “It’s a retail prod- uct which makes shipping inter- nationally much easier and much more cost-effective than any of our competitors, and even better than what DHL, itself, was doing before,” says James. “We have different size boxes with one fixed price and that’s it. So, as a result of the deployment of this product in February, we’re already seeing about a 25 percent increase in our revenue and an eight percent increase in our shipment volume, compared against last year. So, we know it’s working and making it easier for the small/medium enterprise business to operate much more cost-effectively. And they are the drivers of the economy. So, we’re very proud about the launch of this product.”