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72 73 FOSRICH COMPANY LTD. F osRich Company Ltd. of Kingston, Jamaica is a dis- tributor of lighting, electrical, and solar energy prod- ucts. It was founded in 1993 by Cecil Foster, who up until that time was a sales representative for a com- pany that sold electrical items all over Jamaica.When the local economy crashed in the early 1990s, he decided that he would go into business for himself.“I hired two persons to help me,”he recounts.“I used my studio apartment to make telephone calls and invoices and got a small warehouse. I would stock the goods there and sell them to customers in Ja- maica. I did that for a couple of years.Then the company grew a little bigger.We moved to a commercial spot for business. Today,we have four locations across Jamaica–Kingston, two in Montego Bay, one in Mandeville–and a hundred people on staff.We are a publicly listed company with assets and share value of a billion Jamaican dollars.” Foster says that FosRich differentiates itself from the competition in several ways. “One way is our ability to get to the cus- tomers in the shortest amount of time, wherever they are in Jamai- ca,” he states. “No other company in our field is about to do that. We are a wholesaler and we are a retailer.We’re always delivering to FIRST IN CLASS, BEST IN CLASS FOSRICH COMPANY LTD. AT A GLANCE FOSRICH COMPANY LTD. WHAT: A distributor of lighting, electrical, and solar energy products WHERE: Kingston, Jamaica WEBSITE: www.fosrich.com