Business View Caribbean | May 2019

14 BUSINESS VIEW CARIBBEAN MAY 2019 efforts of COTELCO, the charming city now welcomes visitors to its tiled roofs, balconies, flower-filled courtyards, and lively social life. The history of Cartagena, where the treasure of gold and silver of the New World was sent to the Old World, is impregnated with romance and drama and is the final resting place of the great liberator Simón Bolívar. The heroic history of Cartagena is evident in the ancient churches that were built as fortresses to reject pirates and foreign invaders such as Sir Francis Drake. “Cartagena is one of the Colombian Caribbean cities with the greatest tourist potential and one of the most visited in the country. Its monumental treasure, which is a World Heritage Site, declared by UNESCO, and which is in an excellent state of preservation, constitutes one of its greatest attractions,” said Monica Mass Tinoco, Executive Director COTELCO Cartagena. “The perfect combination of sea, walls, legends, and history, distinguish our destination as a unique brand of the Caribbean. It also has the archipelago of Nuestra Señora del Rosario, an island area that offers white sand beaches and crystal-clear waters, and you can reach it in 40 minutes, by speedboat from the docks of the old city.” Cartagena, a popular tourist destination in Colombia, has a wide variety of attractions and climates – from coral reefs and steep peaks of the highest coastal mountain range in the world, located in Santa Marta. As well as an exuberant variety of marine species and wildlife, Colombia has more than 1,900 types of birds, the largest variety of avian life in the world. “There is an indefinable quality about Cartagena that is difficult to understand if you have not been touched by the magical realism introduced to the world by Nobel Laureate Gabriel García Márquez, but there is no doubt about the impressive cultural and artistic heritage of this country,” said Martha Valdivia, CHTA’s Director of Membership Development. “They have such a rich hotel product which comprises a mixture of old historical culture and new modern facilities, and of course, the impressive beaches that we know and love in the Caribbean,” added Valdivia. Raúl Bustamante, General Manager of Intercontinental Cartagena, said that Cartagena represents “the door of entry from the region to Latin America… and as such, we have much that we can contribute to the Association, (while) at the same time… learn from our new colleagues and friends who are members of CHTA.” The admission of COTELCO Cartagena into CHTA was unanimously approved at CHTA’s Board of Directors meeting in Montego Bay, Jamaica, in January. Cartagena is one of the Colombian Caribbean cities with the greatest tourist potential