Business View Caribbean | May 2022

5 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 5 T he Young Entrepreneurs Association (YEA) is urging business operators to find innovative and ‘out of the box’ ways to thrive. The call follows the devastation of hundreds of businesses in Jamaica due to the economic fallout caused by the pandemic. The Association will be hosting a series of engagements that will provide opportunities for entrepreneurs to interact and explore opportunities for collaboration. The launch of the series, titled ‘Outside the Box’, took place on Thursday, April 28 in Kingston at the Oxford Road, ATL Automotive Audi Showroom. The event allowed in-person networking following a two year hiatus where all YEA activities were hosted online. Guest speaker, CEO of ICreate and former YEA YEA ENCOURAGES ENTREPRENEURS TO THINK OUTSIDE THE BOX member, Tyrone Wilson, said it is important for entrepreneurs to not only think outside the box but to also collaborate for the good of the country. He suggested that as students of entrepreneurship, we must understand that every country has a unique crisis, adding that “what we need to do as a group is to have one singular focus, regardless of our business objectives, which is to make Jamaica resilient.” In underscoring the point he said, “Politicians do not build resilience as they mostly focus on policies. Resilience is built from the hard work of entrepreneurs.” Wilson also emphasized that collaboration is the key to success. “These are the things we need to do in order to survive outside the box. It’s a lonely place. It’s not enough to only think outside the box but to survive. Yes, we can all compete, but we can also collaborate, and we OPENING L INES Entrepreneurs mingling during YEA’s ‘Outside the Box’ business mixer at the Oxford Road, ATL Automotive Audi Showroom on Thursday, April 28