PREFERRED VENDOR/PARTNER n Insurance Services Brokers www.insuranceservicesbrokersltd.com n Southern Taxi Association www.southerntaxi.com To be the premier taxi association in St. Lucia by promoting a safe reliable and quality service to our customers, thus ensuring the enjoyment of St. Lucia by the people we serve. In addition, we aim to advance our fiscal viability by increasing our marketing and services in order to improve the financial standing and quality of life of our members. For Renee’-Badal, continuous learning proves essential in an evolving marketplace. “We’re in an industry that’s fast paced and ever-changing,” she observes. “The profile of guests I encountered 15 years ago differs significantly from the guests of today. I believe you need to always be able to change and adapt yourself to what the guest expectation will be and stay current with what’s happening all around you and not just about life in St. Lucia, but in the world.” Looking forward, the team has clear aspirations for Ladera’s place in luxury hospitality. “I would love for Ladera to become a household name,” Renee’- Badal states. “Not only among our repeat guests, but any guest who hears the name Ladera would certainly know where this resort is and recognize it for our luxury, our eco-friendly approach, our on-site experiences, and our unique views.” 26 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 05
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