Business View Caribbean | November 2019

46 BUSINESS VIEW CARIBBEAN NOVEMBER 2019 more flexible and capable one with a lot more features,” Bowman adds. “That management software is going to help us deal with all the data analytics, enhance mobile technology, and improve the digital customer experience, while at the same time, serve all members much better.” “Although we are in a time when there is a lot of mobile technology, in St. Vincent and the Grenadines, a lot of our members still like to know that they can walk into a branch and get service,” Bowman adds. “At the same time, we have to develop our mobile platforms because that’s how the world is going, now - the digital customer experience is critical. So, we try to see how we can blend the technology to deliver our services, with face-to-face contact that people have come to expect from a credit union rather than, say, a bank. So, keeping the branches relevant is also important to us. We know a lot of the younger generations are choosing digital, but there is still a large percentage of our membership that find branches relevant and they want to speak to the