Business View Caribbean | November 2020

41 BUSINESS VIEW CARIBBEAN NOVEMBER 2020 GORHAM’ S LTD quickly to meet the needs of customers during the two-month COVID-19 shutdown, there are plans to upgrade the site and add more shopping and product choices. Mackay acknowledges, “With the COVID crisis, we did a fast push to get our website up and running for online purchasing. This was a great benefit to us because we were probably the only hardware store on the island that had a website open for online shopping.” Understanding the needs of their customer base is important to Gorham’s reputation, and one of the reasons they have remained a trusted name in Bermuda. Realizing that todays shopper wants online buying options, they are determined to make that happen, duplicating the quality and diversity of the in-store experience, online. Always thinking ahead, along with the online updates, Gorham’s has a plan to reformat the store, reorganizing departments and products while creating a fresh and up-to-date look. Mackay explains the motivation behind this