Business View Caribbean | November 2020

42 BUSINESS VIEW CARIBBEAN NOVEMBER 2020 change, “I think our advantage is that we continue to innovate. We are constantly trying new product lines; we are constantly changing the way the store looks. We are in the process of planning to reformat the layout of the store. Whereas most stores stay static, we are constantly trying to tweak the floor plan to keep the consumers interested in the store.” Approximately 95% of the products supplied to Gorham’s arrive by boat, due to Bermuda’s location in the middle of the Atlantic. Building materials and other products are shipped from the East Coast of the United States, or from Canada. One of the company’s long-standing wholesale networks is True Value, with a relationship spanning more than 40 years. Having a dual affiliation with Ace and True Value, provides an opportunity for more diversity in products and price points. JELD-WEN, a company known worldwide for their superior-quality windows, are a major supplier to Gorham’s through their export division in Coral Springs, Constructing Key Partnerships to Build Bermuda Gorham’s True Value ® Home Center collaborates with strategic suppliers to deliver what you need to build Bermuda in half the time. Our new online ordering system and commitment to customer service makes planning and execution even easier. Partner with us today—Bermuda won’t wait. Visit us at http://www.gorhams-ltd.com