Business View Caribbean | Volume 8, Issue 11

11 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 11 Message from the CTO T he Caribbean Tourism Organization (CTO) joins our member countries, allied and affiliate members and Caribbean tourism interests in celebrating Caribbean Tourism Month in November, reaffirming our purpose of Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. This year’s theme is, Caribbean Comeback. It’s a theme that illustrates that as a region, we are on our way back from the devastating CARIBBEAN TOURISMMONTH 2021 impact of the pandemic. Our member countries have worked tirelessly over the past 19 months to adapt to the ever-evolving environment thrust upon us by the pandemic. They have implemented a range of initiatives, and stringent protocols, to ensure post-Covid competitiveness and to rebuild confidence in the sector. One of the very positive signs of recovery, is that as the markets reopen, the region is welcoming an increasing number of flights, including direct service to destinations that are either never had such service before, or have not had direct OPENING L INES