Business View Caribbean NOV 2022

BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 11 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 11 39 38 environment that guests find hard to forget once they visit for the first time. Rachel Browne is the General Manager at Hermitage Bay Antigua and describes the secret behind the resort’s magnetic effect on guests who keep coming year after year. “Hermitage Bay Antigua is a thirty-suite standalone boutique hotel located off the beaten path in Antigua,” she says. “We are known to be unpretentious, authentic, and organic. It is where anyone trying to get away from the noise of the world can get a spot to reconnect with themselves or with each other. The resort attracts honeymooning couples due to this secluded, private environment. Still, Browne says the resort is ideal for anybody who wants a special place where they can hear themselves and disconnect from all the distractions of their life. “People describe the property as sexy and secluded. The whole ethos of the property is that we pay attention to privacy. We don’t have manicured landscaping, and everything is left organic to maximize privacy.” “We also pay attention to the fact that people want fantastic views, so there’s a balance. While many honeymooners gravitate towards us, we generally attract a clientele that wants to be in a quiet place. They want to hear themselves and reconnect with themselves and each other while in a natural and unpretentious space.” Hermitage Bay opened its doors in 2003 when owner Andy Thesen envisioned developing the bay while retaining the spirit of such a beautiful, unspoiled, peaceful place. Over the following months, a team started to clear small areas on the hillside overlooking the bay by hand. They used sustainable building materials for construction and built the resort to blend in naturally with the bay. Hermitage Bay continues to adhere to these principles almost twenty years later, making conscientious efforts to use solar energy technologies, natural detergents and beauty products, and locally grown fruits and vegetables. Underpinning this focus on tranquility and nature is the staff team at Hermitage Bay, which Browne describes as the heart and soul of the resort. “They are caring, friendly, efficient, and discreet,” she says. “But what makes them special are the sincere smiles, genuine kindnesses, and unique personalities that shine through when interacting with them.” Supporting this corporate culture is a hiring practice focusing more on soft skills than professional ones. “When we hire, we look for persons who fit our core values. That is more important to us than the skill set because we’ve long figured out that we can teach people the work, but we can’t teach TRAVEL & TOUR I SM YOUR ONE STOP SOURCE for golf cars, utility vehicles and other products used in the golf, resort, hospitality, and power sports industries. Proudly Serving the Caribbean since 2010. Contact us today! +1 (305) 235-5454 sales@tropicars.com www. t r o p i c a r s . c om