following when it comes to Facebook and Instagram,” Moguel says, adding that Vista is also active on LinkedIn, TikTok, and YouTube. The strategy includes contracting a photographer and videographer to create consistent, branded content.“People recognize the signs; they know the name and the brand,” he notes, indicating that social media has created a direct line between Vista and prospective clients, allowing real-time inquiries and interaction. SUPPORTING ECONOMIC GROWTH THROUGH REAL ESTATE Over the past two decades, Vista Real Estate has grown from a local brokerage to a multi-service powerhouse, contributing to the Belizean economy in ways that extend beyond property sales. Initially focused on serving Belizeans, Vista gradually identified gaps in the market, particularly a lack of trained guidance for real estate transactions. As Moguel describes it, “What was missing here was trained, experienced guidance when it comes to real estate.” This initial goal has evolved into a broad spectrum of services, including appraisals, valuations, and consultancy roles that support larger-scale developments. “We’re not just tossing properties up on a website,” Moguel asserts. Instead, Vista carefully curates potential buyers for properties, providing them with insights into the value and potential of each area. By doing so, they create long-term relationships, guiding investors through Belize’s real estate market with an eye toward sustainable growth. For Moguel, there is satisfaction in seeing investors return.“When you look back at our impact over the last 20 years… the investors we encouraged to take that big step, it’s incredible to see them come back and ask,‘What else do you have?’” The Belizean real estate market has expanded dramatically, with Moguel estimating that it has doubled in size, especially in high-demand areas like Ambergris Caye and Placencia. While these regions attract premium investments, Vista has strategically highlighted emerging locations—along the Hummingbird Highway or within the Belize River Valley—that offer accessibility, infrastructure, and favorable pricing. “People are finding value in the type of product that we’re bringing to the market,” “Suddenly, there was a CRM on the market, so I made the investment.”Vista saw immediate benefits after customizing the platform to fit Belize’s real estate landscape. According to Moguel, the system provided deep insight into operations, giving clarity on numbers, trends, and growth paths that had previously been out of reach. Social media has also been transformative for Vista, opening new channels for visibility and client engagement. “We probably have the largest 62 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 11
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