“If a line is down, production targets suffer. Our promise is immediate support—hours, not weeks,” explains Ryan Alexander, Operations Manager with Insepra. When a manufacturer’s production line grinds to a halt because a printer or coding system fails, every minute counts. Insepra’s model is built around this understanding. The company not only provides the technology but also the infrastructure, logistics, and technical expertise to keep production running seamlessly. FROM SMALL BEGINNINGS TO REGIONAL LEADERSHIP Founded in 2002, Insepra began its journey as a provider of industrial adhesives for manufacturers. The team’s early success opened doors to new possibilities, and soon the company made a strategic pivot from moving into machinery, with an initial focus on traceability, coding, and marking solutions. The shift represented a turning point. Starting with just three printers in its first year, Insepra’s strong emphasis on service quickly helped it scale to over 20 installations within twelve months. Within a few years, the company had become the preferred partner for Domino coding and marking technology, covering the entire English-speaking Caribbean. As trust and capacity grew, so too did its regional footprint.Today its operations span English, Spanish, French, and Dutch territories throughout the Caribbean Basin. Now, with more than 600 printers installed across the islands and a nearly 100% customer retention rate, Insepra is recognized as the region’s go-to source for both reliable equipment and dependable after‑sales support. “We finance, install, and stand behind the equipment— so customers hit and surpass their targets,”Alexander states. A SERVICE MODEL BUILT ON CUSTOMER PAIN POINTS When Insepra entered the coding and marking industry, the dominant customer complaint was poor service. Competitors often sold equipment and disappeared, which left manufacturers waiting weeks for repairs. Insepra saw the gap and designed a business model to close it. The model is built on Rapid Response: The company guarantees on‑site service within hours, minimizing downtime and safeguarding production targets. Insepra also provides Inventory Assurance, by 29 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 11 INSEPRA
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