DIGITAL TRANSFORMATION: E‑COMMERCE AND ENGAGEMENT Digital strategy has become a vital component of Insepra’s expansion. The company recently launched a localized e‑commerce platform in Trinidad & Tobago, enabling customers to order consumables and smaller printers online. Within weeks, this platform will expand regionally to cover the broader Caribbean market. Beyond e‑commerce, Insepra is using software to more rigorous recruitment using an external HR consultant and onboarding process to shorten ramp times. The company has also added a larger backup fleet of printers, ensuring replacements can be dispatched instantly. These investments are complemented by datadriven internal reviews. Each quarter, Insepra’s leadership assesses its financing commitments, cash flow, and regional performance to keep the business sustainable while continuing to scale. 34 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 11
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