the disruptions of COVID-19, acquiring foreign currency to import key inputs remains a persistent hurdle. “We rely on suppliers in the U.S., Canada, and China for much of our material,” Allen explains. “The challenge isn’t getting the goods—it’s paying for them. Access to foreign exchange is limited, and when it’s available through the ExIm Bank, it comes at a steep premium.” Some manufacturers resort to informal markets, but TTWS avoids that route whenever possible.“It’s not sustainable,”Allen says.“We prefer to operate above board, even if it means tighter margins.” Despite these pressures, TTWS has maintained stability through careful inventory management and local supplier relationships. The company works closely with House of Marketing, Carpenter’s Edge, and lumber suppliers such as Bobby’s Sawmill, sourcing medium-density fiberboard (MDF), PVC boards, and hardwoods.“We dry and test our lumber in-house to maintain consistent quality,” Allen adds. “By managing our own kiln-drying process, we can buffer price fluctuations and ensure dependable supply.” BALANCING PRICE AND QUALITY In a market as price-sensitive as Trinidad & Tobago, value is everything. Funeral homes and families are increasingly seeking affordable options, especially as burial patterns shift toward cremation due to limited cemetery space. The government’s funeral grant—roughly TT$7,000 (USD $1,000)—has further shaped consumer expectations. “We’ve seen a shift toward simpler, more economical coffin designs domestically,”Allen says.“However, our regional clients prefer more upscale, stylized pieces. We’re constantly adapting to serve both.” To meet these diverse demands,TTWS has introduced new designs featuring composite materials, quartz, and granite accents, blending craftsmanship with modern aesthetics. These innovative products have found strong interest in regional export markets, where demand for customized, high-end caskets continues to rise. 42 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 11
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