72 October 2015 - Business View Caribbean
Budget Rental of Aruba
Fair rates and great service
Budget Rental Cars in Aruba, and its Director, Larry
Nyack, couldn’t have started smaller – or come fur-
ther over the last 50 plus years of serving visitors, lo-
cal residents, and government agencies on the small
Caribbean island. “The business started in 1962,” he
says. “It’s a family business. But the family had limited
funds, and we started with one car. It was rented for
seven dollars a day. It was a Fiat that was so ancient
that the doors opened front to backward. But that was
a long time ago.” Larry also points out that the busi-
ness was started with his mom, Decima Richardson,
and her husband at the time, Joffre Richardson. His
mom will be 90 years of age and still goes to work on
a daily basis. Total dedication.
Happily, for a company that only had one old car when
it began, tourism began to grow rapidly over the subse-
quent years, and as a result, this family business was
able to take advantage of Aruba’s burgeoning popular-
ity. “In 1967, we had 54 cars,” he exclaims, proudly.
In the early years, the business remained indepen-
dent, but the family soon saw the advantages of part-
nering with a major agency. “We wanted to increase
market share, and that was somewhat limited going
as an independent. A brand name means a lot,” he
explains. An early alliance with Hertz didn’t work out,
so the family reached out to Budget in 1977 request-
ing a franchise. The resulting venture has clearly been
