Business View Caribbean | October 2019

76 BUSINESS VIEW CARIBBEAN OCTOBER 2019 government housing projects are ongoing across the island. About 70 percent of DIC’s customers are contractors and 30 percent homeowners. Esprit reports, “We have a lot of contractors and that keeps the revenue flowing in a number of different projects at the same time. We have about 50 employees, and one location (for now) in Roseau. Being part of the diverse Karl Nassief Group of Companies affords us resources that others probably do not have, so we could expand in the future.” Employees are very important to the success of the business. DIC treats its team with respect, offers staff training, a friendly work atmosphere and, in turn, customers receive the best service from people who love their jobs. Do It Center Dominica has access to all the Do It Best brand training materials and initiatives to use in its own employee training process. The DIC Human Resources department also conducts training. All the current employees are new– hired when the store was opened – and the company has invested a lot of time and money in making sure they