Business View Caribbean | October 2022

5 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 10 D iscussions between the Barbados Hotel and Tourism Association (BHTA), airlines and other tourism interests at the recent Caribbean Travel Marketplace (CTM) are likely to result in benefits for the industry here in the upcoming winter season and beyond, a senior BHTA official has disclosed. Although keeping the details close to his chest, the association’s chief executive officer Geoffrey Roach told Barbados TODAY that this year’s Caribbean Hotel and Tourism Association (CHTA)-organized CTM was productive, and the aim now is to follow through on the preliminary talks held during the 40th edition of the Caribbean’s largest and longest-running LOCAL TOURISM TO BENEFIT FROM CARIBBEAN TRAVEL MARKETPLA marketing event. “I wouldn’t want to go into detail because some of [the people we had talks with] have asked us not to share too much at this point, but I would say that for the industry there are promising discussions with airlines, with persons who are looking for accommodation, persons who want to bring groups to the island,” he told Barbados TODAY in Puerto Rico last week as the first face- to-face CTM since the onset of COVID-19 was winding down. “The discussions have yielded some promising potential for the country and really, at the end of the day, what comes of it will be based on what OPENING L INES