speaking Caribbean (CARICOM), with exports to Aruba, Curaçao, the OECS, Guyana, Suriname, and into Central America and the Spanish Caribbean.To serve that span, the team pairs centralized manufacturing with on-the-ground sales reps, weekly territory promotions and content, and a back-end system to manage in-store commission structures and performance. Trinidad remains the operational heart. “Two major ports are within 30 minutes of the plant,” Travis notes.“That reduces inland freight on both inbound raw materials and outbound exports.” SUPPLY CHAIN LESSONS—BUILT IN COVID was a stress test: closed factories, raw materials piling up at port, and astronomical freight when the world reopened. “We navigated 40 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 10
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