• Ecosystem: The Trinidad & Tobago Manufacturers’ Association has been pivotal in unlocking regional opportunities via trade agreements and trade missions. THE GROWTH PICTURE Post-pandemic, the business saw a ~15% lift, then settled into a mature cadence. “We target 5–10% annual growth,” Travis says. “One-off hotel projects can swing us between those bounds, but it’s a reasonable expectation in a competitive, mature market.” According to Travis, the focus for the next 18–24 months is clear: deeper share in CARICOM—from Jamaica to Suriname, supported by speed and assortment, further Expansion in Latin markets— Panama, Costa Rica, Dominican Republic, Puerto Rico—with a push in hospitality and upper-tier retail where import brands have historically dominated as well as focusing on a high-end consumer segment— capturing customers who once imported premium bedding from Europe or the U.S. “We want to serve them at that level, locally,” Travis says. WHAT MAKES THE MODEL RESILIENT When asked what makes the company’s brand strong and ahead of the competition Travis points to: 44 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 10
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