Business View Caribbean - Sept. / Oct. 2014

86 9LUJLQ ,VODQGV 6HSWHPEHU ‡ 2FWREHU ² &DULEEHDQ ‡ %XVLQHVV 9LHZ “I t’s particularly critical for us because the environment is what we’re showing people, and you can’t destroy the environment that you’re trying to get the public to come and see,” said Lee Kellar, general curator of the facility on St. Thomas in the U.S. Virgin Islands. “There’s a negative feedback from the business model, in addition to just the strong philosophy of the people who work here. We enjoy the environment we live in and none of us have any motivation to cause damage.” A structural step in that direction came when Coral World, in late 2012, installed a 100,000-watt solar system on the roofs of several buildings across the property. The project served two practical purposes – one to enhance the aforementioned reputation of the facility as a sound environmental steward, and another to help defray bottom-line electricity costs. The system generates between 15 and 20 percent of the park’s overall electrical power, and the shortfall is handled by the area’s established electrical utility. “We have a 55-cent kilowatt hour cost,” said Trudie Prior, Coral World’s general manager. “If you’re at 10 cents per kilowatt hour, it probably still doesn’t make sense to spend the money on it, but at 55 cents per kilowatt hour – given the tax incentives, it makes huge sense for us. I think our recovery on the investment is something like 2½ or three years.” Another facet of corporate responsibility is giving back to the community. The park is an active participant in programs that make the facility available to area students for tours, and it also boasts a strong internship program that enables participants to not only learn the inner workings of the Coral World operation – but also provides the skills needed to succeed at similar organizations elsewhere in the industry. “At our heart we are an educational organization, in addition to conservation, and that is an important role and a passion,” Kellar said. “Those are the sorts of things you have an obligation to provide, whether it’s actually formally mandated or not. It’s just the right way to operate.” Looking toward the future, the arrival of the dolphins is circled on all Coral World calendars. Upon final approval, the new dolphin facility will increase the park’s overall size by 50 percent and its importance is significant to the long-term health of the organization. And, Prior said, if it creates an internal drive for the people in charge of the other animal activities to raise their games, even better. “The dolphins are going to be a very, very big thing for us,” she said. “We’re not doubling in size, but it’s a very big step and obviously we hope it’s going to result in a very big increase in the number of people who come here. After the dolphins, we’ll have to wait and see. “The dolphins will be competing with our other activities, too, so who knows, we may come up with other things with the turtles or the sharks, too. But it’s a lot we’re biting off right now, so we want to make sure we’re doing that well before we move on to the next thing.”