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38 39 as well as a friendly and help- ful atmosphere. “Competing stores often assist each other by providing recom- mendations or general information to ensure a customer’s satisfaction,” she states. “We are al- ways looking for inno- vative ways to re-invent the customer experience. In recent times, we have created a ‘selfie wall,’ which is an interactive and great way to engage our patrons. Our ‘Back to School Chalk Board Wall,’ with many children writing their positive and uplifting pledges for the upcoming school term, was also well-received by our customers. And, in a few months, we will roll out a new WiFi program, which we believe will be engag- ing and provide a different avenue for shopping in this ever-changing, technological world.” Regarding its staff of eleven, Oran says that the Mall has an open door policy, which allows each employee to play a part in the decision making process. “Employees are key to any business and without them, there is a high chance of failure,” she asserts. “They also have many ideas in their various fields, which help contribute to the growth of the company, and we encourage our staff to offer suggestions Making your home your sweet retreat. ISLAND HOME COLLECTION AVAILABLE EXCLUSIVELY AT COURTS The Featuring the Roswell Bedroom Set. THE SHERATON MALL and offer the required support to aid in them coming to fruition. A great example of team work is the recent ma- rine life installation in which our maintenance crew worked tirelessly to ensure its success. I have very dedicated em- ployees who give their all to the company.” Regarding its tenants, King says, “We continue to invest in upgrading our plant, both internally and externally, al- lowing our tenants and prospective tenants to know we care about the surroundings.We also reach out to the wide cross section of demographics and engage not only in social media and other online marketing but in the newspapers and radio to maintain our competitive advantage. Our tenants also play a vital role in this as they collectively advertise, as well as utilize their own tools to ensure the flow of traffic.Once the customer reaches Sheraton, they recognize there