Business View Caribbean | Volume 8, Issue 9

32 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 9 close in the same color range. But if they want a particular color, then they would be more willing to wait. It has been most challenging with COVID because we still are affected by backordered products from our suppliers.” Staff members work as a team to design and create eye-catching showroom displays that highlight their beautiful and diverse offerings. For other forms of marketing, the firm has an active social media presence, as well as outdoor advertisements on billboards, bus shelters, road signs, and a listing and ads in the phone directory. With the consumer focus on smart home technology, a lot of customers are leaning towards motorization of their blinds, so the firm has been recreating their product to give it a more sleek and modern, motorized design that has compatibility with smart home devices. The company imports the motors and related software and then programs the blinds – no outsourcing. Looking ahead, McKoy shares, “I would definitely love us to be in a warehouse space that we own, rather than rent, with a much better, more efficient layout. I’d also like us to expand our product line. Our location, in terms of space, limits us on being able to add more products right now. So hopefully in three to five years we can make those dreams come true.”