Business View Caribbean | September 2022

17 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 9 a unique opportunity to provide total coverage for the three ABC Islands, with the start of operations at the Venequip Aruba Branch. As a multi-brand distributor, relationships with their parts and equipment suppliers are the key to having a window of solutions for their customers. Venequip Curacao’s relationships with each of them represent the heart of the company. Sergio Bitorina, General Manager of Venequip Curacao, shares the backstory on the company: “More than 16 years ago, we started with a clear vision of a business that would allow us to be part of the growth of Curacao. At that moment and for many years we were an exclusive dealer for a well-known equipment brand, and this gave us an important footprint in our island. However the world changed and we decided to change as well by switching to a new way of servicing the Curacao market”. Understanding the needs of its market, Venequip Curacao re-established itself as a multi-brand distributor of spare parts, services, sales and VENEQUI P CURACAO N. V . rental of equipment and heavy machinery. Not only did they distribute a single main brand on the island, but the company’s range of options expanded greatly to cover the different productive sectors and client needs of Curacao and Bonaire. This challenge implied a great development and growth for the firm’s human talent, who have worked hard to train and provide specialized solutions in all the areas they serve. Bitorina reports, “Our machinery and equipment, sold or rented, has been present in the different constructions and projects that have impacted the development of Curacao. Our specialized technicians have been and will continue to be our most valuable asset, who have provided support to each of our clients, serving the different sectors of our market: Construction, power generation, marine engines, etc. Since we began we have been the only company in our field with the necessary capacity to serve this type of market. This is what has helped