Business View Caribbean | September 2022

19 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 9 equipment of more than 38 tons. Simply put, we provide equipment for sales and rental for all market segments. In addition, we also provide after sales support by providing a wide variety of genuine parts and top quality service. This means that we take part in all the necessary business activities in the different production sectors of the country.” When asked about competition and what sets Venequip Curacao apart, Bitorina is pleased to offer a candid answer. He states, “Excellent question! Yes, we have competition and, although we were pioneers, over the years new companies have been created that compete in this sector. However, Venequip Curacao has the trust of the customers. This has not been obtained easily, it is the reward for more than 16 years of service in a complex and difficult sector to ‘remain’.” Noting that there is no magic key to be different from the competition, Bitorina adds, “We have resisted a complex economic scenario that affected the entire world – and choose “The antifragility”. That is a concept that goes far beyond resilience. When you are resilient you have to adapt, which is good. But when you’re antifragile, you’re not afraid to break yourself to be something and someone new. That’s how we operate. We’ve expanded, we’ve acquired new brands to represent and now we focus on providing complete solutions. “Your Preferred Dealer” is our new slogan. It means a lot for us because it’s the customer voice, which has only come from years of service.” COVID impacted and changed the rules of the game. As they mentioned earlier, they weren’t afraid to break the old way of doing business stood them in good stead when it came time to adapt. Bitorina explains, “The most valuable thing that has emerged in the midst of the crisis has been the human will to persevere. Our people want to continue creating, building and growing. When the world stopped and with it, the development, we endured. We did it with our service. The sale of equipment decreased VENEQUI P CURACAO N. V .