Business View Caribbean | September 2022

30 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 9 invest, as well as to assist other manufacturers and distributors in providing products in the categories that we operate in. We have been very motivated and dedicated as a team, and we try to look at what the market wants – what the trends are – and then explore how can we keep pace with those trends.” From a sales and marketing perspective, Dairy Industries Jamaica’s Marketing Manager, Brian Hanson, acknowledges, “We have had our challenges similar to other companies with the global supply chain crisis. Our team has worked assiduously to ensure that we are not out of stock of any materials for an extended period. As it relates to cheese, our main category, we defend our market share by putting forward our value proposition which we have been building for decades – that Tastee Cheese products are available to Jamaicans and the Jamaican diaspora in overseas territories. So defending the market share here, we continue to communicate the signature message of family, fun, good times Plastipak is proud to support Dairy Industries in their packaging needs. www.plastipak.ca 150 Industrial Blvd. Boucherville, QC J4B 2X3 Canada (450)650-2200