Business View Caribbean - September 2024

capacity would open up new commercial options outside New England. He also noted that the BTMI and JetBlue are increasing their focus on this region. She explained that Barbados is in high demand, and the island’s tourism offers continue to entice travellers to its shores. Franklin stated that these additional flights will help Barbados expand during the busy winter season and make it easier for core leisure tourists and diaspora members to return. Several have already been interested in attending ‘We Gatherin’ 2025’. Also, in recent years, the airline’s network strategy has focused on expanding foreign markets, resulting in the present service to more than 100 destinations in the United States, Latin America, Canada, Europe, and the Caribbean. Marty St George, President of JetBlue Airlines, expressed satisfaction in the airline’s strong origins in Boston and New England, stating that it is a community that has always embraced their concept of affordable rates and extraordinary travel experiences. He stated that with each new development and route, the airline strives to provide even more comfort and convenience while ensuring customers’ choices are simple and always receive the best that JetBlue offers. 10 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 09

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