important to us,” he says, summing up the ethos that has driven Coco La Palm’s success for nearly three decades. ENGAGING GUEST EXPERIENCES Coco La Palm Seaside Resort offers a destination where guests can immerse themselves in various experiences that bring the Jamaican culture to life. It does so by creating memories through a carefully curated lineup of events and activities that cater to every kind of traveler. “We host what we call our managers’ meet and greet cocktail party every Monday,” says Brackett, describing one of the property’s weekly highlights. We offer an open bar, finger foods, and live entertainment from a mento band,” she adds. The casual, welcoming atmosphere makes it easy for new arrivals to mingle with fellow travelers and the resort’s management team. Beyond Monday nights, Coco La Palm keeps the rhythm of the week alive with entertainment on Wednesdays and Fridays, offering jazz nights and reggae bands based on occupancy levels. “During wintertime, we have Wednesday and Friday entertainment consistently, but in the summer, it depends on how full we are,” Brackett notes. While the resort does not directly offer boating activities, guests can still enjoy a nautical adventure. “There are licensed boat owners who park on the shore,” Brackett explains. Though not officially part of Coco La Palm, these vendors provide additional excitement for guests looking to explore the coastal waters.The resort acts as a facilitator, allowing guests to connect with these local operators for excursions without taking on the operational overhead. INHOUSE EVENTS AND MORE For those looking for a more personalized touch, Coco La Palm has initiatives that go beyond the standard hotel experience.“For our repeat guests, we offer a 10% discount when they book with us to come back,” Brackett shares. Special occasions are given extra attention as well. “When we have birthday celebrations, we decorate the room with towel art and flowers from the garden—it’s complimentary,” she adds. The resort’s event planning services extend to larger gatherings like weddings, family reunions, and birthday celebrations. “We do all kinds of events,” Brackett says. While these are available at an additional cost, the convenience of having everything organized on-site allows guests to enjoy a seamless experience without the stress of coordination. Coco La Palm also embraces seasonal festivities, with Halloween being a prime example.“We have a yearly activity for Halloween, and this has been going on for 26 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 09
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