engaged with our key source markets to meet directly with travel and airline partners, as well as with media members,” she explains. According to Roach, these interactions were necessary steps that conveyed that Grenada is open and ready to welcome visitors, as reflected in the impressive data on record. Roach continued, “The dedicated and collaborative efforts of our entire tourism sector have truly paid off, and we are optimistic about continuing this momentum throughout the rest of 2024 and beyond for Grenada.” worked tirelessly to reassure the world and major source markets of the tri-island state’s resilience.While the northern parts of the island and sister islands needed relief aid and assistance, mainland Grenada remained open for visitors. These conscientious, strategic efforts have been pivotal in achieving these impressive results. “We are thrilled to see such positive growth in our visitor arrivals during this period, which speaks volumes about Grenada’s enduring appeal and the hard work of our tourism stakeholders,” said Petra Roach, CEO of the Grenada Tourism Authority. “Our strategic efforts to maintain and grow our market share have been multifaceted. We have actively 8 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 09
RkJQdWJsaXNoZXIy MTI5MjAx