Instagram, and we’re using the supply side to reverse engineer business for maintenance. People come to buy from the supply side and then say, ‘Hey, can somebody come install this for me?’ And we install that for them.” This hybrid strategy leverages their 43-year reputation while expanding reach through social media platforms. CULTURE, SAFETY & STRATEGIC PARTNERSHIPS The company’s internal culture centers on what Anton calls being “a family in service,” a philosophy that encompasses employee relations and supplier relationships. This approach aligns with industry trends where relationship-based partnerships help 19 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 09 ANTHONY JAMES PLUMBING, MAINTENANCE AND CONSTRUCTION SERVICES LIM
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