M’S UMBRELLA E-PROOFING THE REGION TION Caribbean tourism has shattered pre-pandemic records, with international arrivals reaching 34.2 million visitors in 2024 and cruise passengers hitting 33.7 million, solidifying the region’s position as the world’s fastest-recovering tourism market. Behind this remarkable performance is an organization that has quietly orchestrated industry advocacy, education, and coordination across 32 destinations for over six decades. GED STRATEGY IS RESHAPING HOW 32 CARIBBEAN S. 50 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 09
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