strategies,” Destang notes. The association’s upcoming Caribbean Travel Marketplace in Antigua and Barbuda for 2025 will be only the third time the event has been held in the Eastern Caribbean, featuring enhanced experiences including the Linkages Trade Show and Responsible Tourism Day. THE DIRECT BOOKING TRANSFORMATION Recognizing the growing importance of digital channels in hotel distribution, CHTA launched its first Caribbean Direct Booking Summit in Antigua. “Something we did differently this year, realizing how important digital marketing and direct channel 52 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 09
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