Salada Foods Jamaica - page 6

6
Business View Magazine
Kevin Price
Financial Controller
M.B.A., Banking & Finance,
BSc. Accounting &
Management Studies
Lorna Lewis
Production Manager
M.B.A., BSc. Chem., (Hons.)
Dip. Mgnt. Studies
Garnett Williams
Plant Manager
Mountain Peak Food Processors Ltd.
BSc (Hons.), Industrial Engineering
M.B.A.
Dave Lem
Plant Engin
M.B.A , B. Eng (
M. Olivia Glover
Company Secretary LLB.
(Hons.)
into other areas – products that are unique to Jamaica
– to diversify ourselves.”
Nelson-Brown said Salada has a market share of 62
percent, compared to 35 percent owned by its nearest
competitor and smaller segments earned by smaller
players like Nestle, which operates in the country in
other areas and is thus permitted to import its coffee
into the local space.
The decision to use authenticity as a branding point
has paid off, too.
Salada is the lone company in the Caribbean region
producing soluble Jamaican-grown ginger, and produc-
tion has recently begun on briquettes that will enable
users to capture a genuine Jamaican jerk taste when
grilling, rather than simply relying on applying season-
ing to the end-products. The briquettes will ultimate-
ly be produced at a new facility, and other products
1,2,3,4,5 7,8
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