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Business View Caribbean
over a quarter of the upscale hotel rooms on Barba-
dos’ Platinum Coast, home to most of the island’s
fashionable lodgings. “Five of our six properties are on
that coast, so we have around 30 percent of the luxury
room inventory on the island, and that’s the market
we compete in. But because of our capital expenditure
programs and our relationships with the tour opera-
tors, we have been able to distinguish ourselves and
set ourselves above the competition. Over the last six
years, we spent almost $30 million in renovations dur-
ing the time when we were in an economic downturn.
But we continued to spend because we saw the ben-
efits of building a brand. It’s a formula that has really
worked for us over the years.”
Among the Group’s six properties there are 553 rooms.
Seventy percent of the hotels’ guests come from the
United Kingdom; 16 percent from North America; six
percent from Europe; and eight percent from else-
where. Elegant Hotels’ corporate headquarters facil-
