Business View Caribbean
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ity is located in Barbados, but all sales, marketing, and
distribution services are based in Fort Lauderdale,
Florida. “Most of the properties in the Caribbean and
in Barbados are individually-owned properties,” Cha-
trani says. “We’re probably one of the few that has a
portfolio of hotels, which affords us the ability to have
a specific, dedicated, U.S. sales and marketing office,
all in-house. And the U.S. office is away from the op-
erations, away from the day-to-day distractions. And all
they do is take reservations and market the proper-
ties, doing all the PR and everything else. So, we have
a distinct advantage, that way.”
Future plans for the Elegant Hotels chain include more
redevelopment of its existing portfolio and the poten-
tial acquisition of additional properties both in Barba-
dos and on other Caribbean islands, such as Antigua
and St. Lucia. “We have a pipeline of opportunities that
we’re actively engaged in and looking at, and there are
