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Business View Magazine
you can hear the ocean from everywhere on the prop-
erty.”
Recent group-wide changes have included specific
looks at how each property is positioned, which led to
Tamarind being reinvented as a West Coast luxury (Eu-
ropean Plan) product, while Turtle Beach on the South
Coast was targeted to lead the family-centric all-inclu-
sive market.
Colony Club’s makeover included a lean toward well-
ness and healthy eating, with incorporation of yoga
and Pilates classes for guests and installation of an
organic garden on the premises. The House is more of
a boutique concept without a reception desk, and en-
hanced focus on it in recent years has helped elevate
its TripAdvisor ratings position from the high 20s to the
top two.
The future, according to Chatrani, could mean taking
that focus off the island.
