Business View Caribbean
7
tributed to its intimate knowledge of the local market-
place. “Huge multi-national companies come here and
try to take our market,” she says. “But they don’t know
what the people really need. Even though we have part-
nerships in the states, we are one hundred percent
Puerto Rican, looking for better service for our Puerto
Rican people.” Camara
agrees: “Every custom-
er has different needs.
We have the ability to
find solutions for our
customers; we have a
staff that is knowledge-
able about products and
markets. That’s our real
asset – our people.”
Camara says that the
fourteen year-old com-
pany is now planning to
enlarge its Toa Baja op-
eration. “We are going to expand our building because
we are getting more market share in the hospital and
physicians groups and in direct service to patients,”
he says. “So we are going to need to expand our ware-
house facility.” Axiscare is also planning to grow its ter-
ritory. Currently its customers are either all on Puerto
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