Business View Caribbean
5
rant varies its entertainment themes.
“We have a balloon guy for the kids,
and a bar for the ‘not-so-kids,” Salas
quips. The bar seems to be Señor
Frog’s main money-maker. In Mexico
and the western Caribbean, it is es-
timated that about 65 percent of the
restaurant’s revenues come from all
beverage sales.
Salas says that the chain is planning
to expand its footprint by opening at
least 20 more restaurants in Mexico
this year, but that they will be aimed
at the local market, rather than tour-
ists. The new outlets will be in cities
and shopping malls as opposed to beach areas or
tourist centers.
Meanwhile, Señor Frog’s Nassau will continue to offer
its high-quality food served Mexican style, sponsor
