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THE CLUB BARBADOS RESORT & SPA being upgraded. So far, about 65 percent of the bathrooms have been done; the scope of work includes re-tiling, new fittings, new tubs, and tub-shower conversions. In addition, new air- tight, soundproof windows are being installed in every bathroom. About ninety percent of that work is done. Regarding marketing initiatives, Zephirin explains, “We have a robust online presence with travel agents, partnerships with all the ma- jor tour operators in the U.K. Europe, and North America, and a healthy repeat-clientele factor who book directly with Elite or with their favorite teammember just prior to them departing the Resort on their current stay.What we’re looking at currently are small incentive or reunion-groups, 15 to 50 rooms double occupancy.We just redid our meeting roomwhich can accommodate 75 people theater-style, 45 persons banquet-style, and 125 persons reception-style when using the pre-function verandah space.” When courting smaller groups that suit the nature and size of the resort, Zephirin adds, “We strive to target group profiles that will comple- ment our individual guest expe- rience. Market-mix diversifica- tion is key to maintaining higher occupancies so penetrating the Dive, Heritage and Sports niche markets is certainly in our future. Being on the water and located in Historic Holetown definitely assists this effort.” “The Club Barbados Resort & Spa promises an absolutely stress-free, restful stay expe- rience in a child-free envi- ronment, with a world-class Boutique Spa to soothe the routine of your life away,” Zeph- irin points out. “If you want to reconnect in a meaningful way with your partner, this is the place.” Reconnection can be done totally relaxed or with full participation in activities, such as a wide array of motorized or non-motorized water sports. There are three freshwater swimming pools, a freshwater Jacuzzi, tennis (court-lit for night play), a fitness center, snorkel- ing, windsurfing, reef-fishing, water skiing, kayaking, and paddle boarding, with skippered or self-sale catamaran sailing. Off-property excursions such as a rum and history tour in historic