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THE CLUB BARBADOS RESORT & SPA Holetown, a turtle feeding trip or a sunset cock- tail cruise can be arranged for a truly authentic Bajan experience.When it’s time to relax, the luxurious Tranquility Spa offers a full range of services, including massages, facials, a nail sa- lon, and a menu of herbal treatments. Gender specific sauna and steam rooms are available. Spa packages are available for purchase at the resort. Zephirin acknowledges,“Some visitors to the island like to take part in a full slate of activ- ities.Others like to do nothing at all.We offer the best of both worlds here.That’s our unique selling proposition, that we have this blend.You can have a relaxed time, and there’s no pressure to take part in activities. But if you do want to get up and be more active than yesterday, being all-inclusive, there is the capacity for a more active stay experience.” The Club has no large strategic plans for expansion, because they’re on a very tight footprint, geographically. “However,” Zephirin emphasizes, “our approach to our guests is to build relationships, to encourage emotional attachments with who serves them, so they feel like family and that we know what they want (before the request), when they want it and, of course, if they want it on a particular day–because even though they like a cer- tain experience, they may not want to have it seven days a week. Maybe five days, and then for two days, try something else. That may sound like something everybody else is doing, but we have a very strong number of repeat guests. A lot of people come here to make friends, and they come back together. To com- plement that, we want to have a far more in- dividualized approach to those customers, so we note their habits and tastes unbeknownst to them. We then empower our staff to act on these guest preferences as soon as they step on property; this delights our guests as