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Business View Caribbean
a manufacturing plant, is a potential customer for us,”
says Waleska Rivera, who worked for Danosa for many
years before acquiring the company in 1994, and be-
coming its President.
Today, Danosa Caribbean has the capacity to manu-
facture over 164 million square feet of roofing mem-
branes per year – that’s 1,642,500 rolls. Although the
company has only 50 employees who work at its plant,
office, and three warehouses, Danosa represents
more than 2,000 indirect employees within its net-
work of suppliers and clients. More than 70 percent
of its raw materials are purchased locally, and all of
its distributors and installers are independent roofing
contractors who install its products.
Rivera maintains that there are no other plants like
hers in the Caribbean. “That being said,” she demurs,
“we do compete with everyone else that manufactures
materials like ours, or similar to ours, that may come
from Europe, or South America, or the United States.”
Nonetheless, Danosa’s products represent more than
70 percent of the Puerto Rican market, largely be-
cause of the company’s commitment to quality, price,
and maximizing client satisfaction. “We are a family-
owned company but we work like a multi-national as
far as productivity, efficiency, and service,” she says.
“And if somebody needs service, it’s very easy to find
us after being in the same place since 1978.”
In addition, Danosa continues to stay abreast of the
industry’s technological advancements and, over the
years, its products have evolved to meet the changing
needs of the marketplace. “We have new products that
have been developed in the last four or five years, such
as self-adhesive products, products for underlayment,
products for green roofs, and products with a finish
that are Energy Star-rated, as well as, expanding our
