Business View Caribbean - February 2015 47
and developed such a solid reputation.
“Customers come to us,” she said. “They look us up
and say this is a company that has been trading a long
time and has longevity and it has a history.”
The company deals with wholesalers to guide it on
what products are needed in the marketplace from
season to season, and Hilton said relationships have
been established with clients as far flung as New York,
London and Toronto, as well as Miami, Atlanta and
Houston.
Carita Jamaica will participate in a trade show event
this year in Houston and Atlanta, and has near-term
plans to expand its product line beyond fresh produce
to include frozen items and Jamaican natural teas.
“We’re trying to spread beyond the diaspora and eth-
nic markets, and that is why we are looking at new
areas,” she said. “We do have a link into an upscale
BEST PRACTICES IN BUSINESS
