Business View Caribbean - April 2016 87
sector. Indeed, this is an ideal time to look at current
world trends and find the opportunities to keep pace
with the rest of the world,” said CTO Chairman Richard
Sealy. “The statistics provided by the CTO’s research
department show that arrivals to the Caribbean are up
for the first half of this year. While this is encouraging,
we cannot be satisfied, we must all tell ourselves that
we are yet to achieve our goal.
“Not only must we keep pace with the rest of the world
consistently, we must aim to outgrow the rest of the
world. In order to achieve this, in order to remain com-
petitive, in order to realize our vision of positioning the
Caribbean as the world’s most desirable, year round,
warm weather destination, we must combine the ef-
forts of all stake-holders, public sector and private sec-
tor, those who contribute directly and those who do
indirectly, tourism workers and the general population.
Our success will depend on strong relationships with-
in the travel trade, solid public relations approaches,
sound bonds with our citizens and strong regulatory
and policy support at the national level. For it is by our
combined efforts that can ensure that tourism benefits
our countries, our communities, our constituencies.”
