Business View Caribbean - August 2016 35
ity is located in Barbados, but all sales, marketing, and
distribution services are based in Fort Lauderdale,
Florida. “Most of the properties in the Caribbean and
in Barbados are individually-owned properties,” Cha-
trani says. “We’re probably one of the few that has a
portfolio of hotels, which affords us the ability to have
a specific, dedicated, U.S. sales and marketing office,
all in-house. And the U.S. office is away from the op-
erations, away from the day-to-day distractions. And all
they do is take reservations and market the proper-
ties, doing all the PR and everything else. So, we have
a distinct advantage, that way.”
Future plans for the Elegant Hotels chain include more
redevelopment of its existing portfolio and the poten-
tial acquisition of additional properties both in Barba-
dos and on other Caribbean islands, such as Antigua
and St. Lucia. “We have a pipeline of opportunities that
we’re actively engaged in and looking at, and there are
