Business View Caribbean | August 2022

74 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 8 used to work for more of the middle income and upper middle income persons. The middle are suffering right now, a lot of them cannot afford some of these houses.” To keep on schedule, and avoid more costs and frustration for clients, C&D pre-orders materials where possible, requiring customers to make selections ahead of time. This can still be problematic says Wint, emphasizing, “How you deal with it is that you order ahead of schedule, but it is just that it ties up more cash flow. It requires more cash flow.” In spite of COVID, there is no shortage of work on the island. Wint asserts, “Construction is booming in Jamaica, and there are a lot of persons who are constructing buildings. We depend on our website, word of mouth, and also tendering with the government for projects.” To promote C&D Construction and Engineering, the company uses their website as a way of showcasing the full range of services offered, while also sharing eye-catching photos of completed projects. The website highlights the company’s many awards, including recognition for Outstanding contribution to community in the field of construction, from the Manchester Chamber of Commerce and Certificate of appreciation from the Church of the Firstborn of Jamaica & Overseas. As self-described “big contributors in community development,” the C&D Construction and Engineering website provides the opportunity to share some of those endeavors, such as work with the Jamaica Association for Children with Disabilities/The Learning Centre, and The Rotary Club of Mandeville fundraising events. Maintaining the company’s online profile is a priority. “For online offerings, we try to keep our website up to date,” Wint says. “We are a part of Google, and we upload pictures of projects constantly so that we are current in terms of personnel who seek contractors.” Word of mouth is another marketing tool. With satisfied clients spreading the word about their experience with C&D, a continuous flow of work is created for the company. For specific government projects, Wint says, “The government will send out the public procurement, and those that are relevant or great, then we will tender on those.”