Business View Caribbean - August 2015 7
Corner
View
Hey there Business Viewers. Welcome to another edition of Business View Caribbean,
where we view businesses that are worthy of being viewed by the very folks who are
interested in viewing them. Perhaps a bit of a tongue twister, but all that said to say
that we know what you want, and we’re here to deliver. Last issue we got quite a bit of
feedback from some of the things that were said in my opening “Corner View” mono-
logue. There were some who felt I may have been a little curt by emphasizing the fact
that our executive readership is only interested in hearing about businesses that are
turning a profit, and not so much by businesses that just happen to be in the business
of doing business. Well, needless to say who it may have been that had issues with my
comments last issue. Do I even need to mention that it was, indeed, those businesses
that are in business doing business, but not necessarily in business making money?
I’m sorry, but if that hurts, then it’s time to rethink your business plan.
You. Are. In. Business. To. Make. Money! When you are not making money, you are in business to figure out why, and then im-
mediately make moves to turn that ship around, in order to start making money again! If, and when, you cannot turn that ship
around, then you are in business to figure out the quickest and easiest way to stop the bleeding and bring about an end to the
journey. Once again, I’m sorry, but we just can’t sugar coat it, folks! These are the ABC’s of business, and once you can swallow
this pill, you may actually be able take on those issues that are plaguing your business from being the very best that it can be.
A senior level executive from a prominent communications corporation out of Trinidad & Tobago (I can’t say which, and I won’t
say who, but if I could, I would say both to you) once told me that in order to win in business, you have to be willing to fail, and
know that it is a very real, and an overwhelmingly, high statistical possibility. He went on to say that most businessmen fear
the probability of their businesses ending in failure, but fail to identify the signs of failure, or simply ignore the signs until it
is far too late to address the possibility of doing what’s necessary to save their business. His last comment on the topic was
that if they would have identified the early signs, and addressed them, and possibly seen that the obstacles were too great to
overcome, they could’ve made the proper business maneuvers to close that business, and reorganize a new corporation with
quite a few of their previous clients or customers, and also its vendors and suppliers, without actually having to become an-
other out-of-business statistic. It’s comments like these, coming from the businesses that we prominently feature monthly, that
makes Business View Caribbean a value to each and every reachable executive. Because whether or not that was information
that was personably valuable to you, you would be hard pressed to say that it was not precise and concise valuable information
as a whole.
In closing, let me again reiterate that we, here at Business View Caribbean, are extremely mindful of the blood, sweat, and tears
that goes into running your business; this is why we work tirelessly to bring you compelling stories of triumph, fortitude, tenacity,
and just plain old hard work, each and every issue. We figure that executives sharing information amongst one another, in an
effort to collectively better one another, is the best way that we can show how much we really care about your business.
Until next month, plan, build, and continue to prosper.
Thank you for your readership.
Andre S. Barefield
