Business View Caribbean - December 2015 19
that many hoteliers and other tourism industry players
were yet to implement online marketing strategies. He
challenged conference delegates to find creative ways
to share the knowledge gained to inspire others in the
industry to embrace the benefits of these new digital
technologies.
“We have to satisfy the discerning visitor who wishes
to experience all the simple pleasures, all the natural
ambience, all the scenic beauty and the hospitality of
our people that we advertise in our brochures but at
the same time is not prepared to be inconvenience by
communication and other challenges,” he said.
CTO Secretary General Hugh Riley suggested that un-
locking creative capacity would create new employ-
ment opportunities within the tourism sector and in-
crease loyalty among visitors.
“Tourism is the business of creating and delivering
memorable experiences to people who have left their
own environment and have gone to great lengths to
share our space and break bread with us. How we
manage that is entirely within our control. There is no
limit to the ideas involved in turning those strangers
and their friends into our friends forever,” he said.
The CTO’s secretary general also underscored the
