Business View Caribbean | December 2020

13 BUSINESS VIEW CARIBBEAN DECEMBER 2020 Travel industry leaders reveal how data-powered technology is unlocking value for suppliers, restoring traveler confidence A t its Dec. 9th annual partner conference, explore ’20, Expedia Group shared its continued commitment to focus on technological innovation as a key driver in recovery and beyond. The world’s leading online travel agency is calling on all players in the global travel ecosystem to adapt to the shift in traveler expectations in critical areas such as flexibility, cleanliness, and communication to restore traveler confidence. Joined by speakers from companies representing the diverse travel industry, including American Airlines, Amigo Tours, Avis Budget Group, IHG, and Princess Cruises, among others, the conference speakers showcased how data- powered technology addressed the challenges and opportunities brought on by the COVID-19 pandemic, while helping make travel partners more effective, efficient, and resilient. “Travel is an industry comprised of many diverse and distinct voices, and by working together, we continue to bring hope of exploration back to people around the world,” said Cyril Ranque, Group President of the Travel Partners Group, Expedia Group. “Technology innovation has played EXPEDIA GROUP: SPOTLIGHT ON TECHNOLOGY AS CATALYST FOR TOURISM RECOVERY a massive role this year and is a key driver in building a more efficient and sustainable travel ecosystem next year and the years to come.” Data and technology to give travel partners more control Using the power of Expedia Group’s first-party data and technology, travel partners moved quickly to capture audiences, understand traveler booking trends, and more relevantly showcase their unique value to better match with the right pockets of demand. • Rev+ Insights API: Expedia Group’s new API levels the playing field across the Expedia Group marketplace, further democratizing revenue performance technology for all lodging partners. It provides real-time insights during a time when historical data is no longer relevant, creates operational efficiencies, and improves decision-making. The Rev+ Insights API will be made available to additional connectivity provider platforms in 2021. • Optimized Distribution Program: Expedia Group opened its optimized distribution program to mid and large-sized lodging partners in August this year, allowing them to tap into new areas of B2B demand and giving them increased control of their B2B rates, availability and content across a network OPENING L INES