66 February 2016 - Business View Caribbean
product in Cancun,” he says. “There, the competition
is even stronger. We were trying to create the particu-
larity so that people would pick our product. We de-
cided that we were not going to have the hotel too big,
and that we were going to focus on a very high qual-
ity of food service. That’s when we came up with the
Gourmet Inclusive trademark.”
Because the Azul Sensatori is an all-inclusive resort,
its rates include all meals and beverages at its four
restaurants. “In our hotels, you’re always expected to
have a very fine dining experience in all of our restau-
rants,” Miravete explains. “You have a limitless num-
bers of the times when you can dine in a particular res-
taurant as opposed to many other competitors where
you are limited to one visit per restaurant. We also are
known for offering premium brands. Our company has
struck some very important alliances with brands such
as Jackson Family Wines from Napa, and we have a
very good relationship with Canada Beef.” Many of the
hotel’s products are delivered to them by Overseas
Freight Solutions, a Miami-based transport company.
“So, we try to be very careful on our gastronomic of-
ferings for our customers and have them feel at ease
when they want to wine and dine instead of being lim-
ited to a certain schedule,” Miravete adds. The hotel
also has two onsite coffee shops/cafés, a beach bar,
two bar/lounges, and 24-hour room service.
Other amenities at the Azul Sensatori include: two
adult-only sections with romantic honeymoon suites; a
separate area with accommodations for families; four
outdoor swimming pools; a spa and fitness center; a
32” plasma TV and DVD player in each room; free mini-
bar items; wireless internet access; a business center;
the Azulitos Play House for kids ages 4-12; the Breeze
