64 February 2016 - Business View Caribbean
The Azul Sensatori Jamaica
Where guest service has been raised to an art form
Rolando Miravete is the General Manager of the Azul
Sensatori Hotel, located on the world-famous, Seven
Mile Beach in Negril, Jamaica. The Azul Sensatori is
one of the latest additions to the Karisma Hotel Group.
Miravete recounts the genesis and growth of Azul’s
parent chain: “Our company has long experience in
the business,” he begins. “The principals started in a
former company in the Dominican Republic and about
13 years ago, they decided to create their own com-
pany and that’s when Karisma was born.”
Miravete continues: “They were already in the fast-
growing tourism destinations, so they started to de-
velop several brands and getting into management
of their hotels. They had very good relationships with
major operators in different parts of the world, which
also helped to grow the Group. We already have ten
hotels in Mexico, specifically in the Maya Riviera, so it
was easy to expand to other destinations. That’s when
they started looking at other countries around the Ca-
ribbean. And by doing so, they went into expansion
mode over the last two to three years, looking at and
analyzing possible destinations, and deciding which
of the brands that the company holds in its portfolio
